Pelican Waters is defying the so-called property downturn with 31 home sites at a combined value of almost $10 million accounted for since Easter, proving it truly is a magic place to live.

The strongest sales period in recent memory has been concentrated on newly-released precincts The Headlands Stage 2 and Boronia Grove Stage 2, with buyers rushing for the value and variety on offer.

“We are incredibly buoyed by the uptake of these home sites [...]]]>

Pelican Waters is defying the so-called property downturn with 31 home sites at a combined value of almost $10 million accounted for since Easter, proving it truly is a magic place to live.

The strongest sales period in recent memory has been concentrated on newly-released precincts The Headlands Stage 2 and Boronia Grove Stage 2, with buyers rushing for the value and variety on offer.

“We are incredibly buoyed by the uptake of these home sites from both precincts,’’ said Geoff Coleman,  General Manager Sales & Marketing for Pelican Waters.

“Since Easter we have 31 home sites worth more than $9.9 million accounted for.

“Enquiry levels have increased significantly.  Work is still underway for stage 2 of the Headlands, and people are paying deposits and going to contract before construction is completed,’’ he said.

Builders have also shown tremendous confidence in The Headlands Stage 2, which will be home to Pelican Waters’ 14^th Display Village, showcasing Queensland’s most innovative home designs on a mix of six waterfront and three non waterfront sites.

The new Display Village is due to open mid 2013, coinciding with the closure of the current Display Village in Whitehaven Way.i

iiii

Comprising a mixture of prime waterfront and dry home sites, The Headlands Stage 2 is the first release ofts kind in Pelican Waters which departs from the estate’s standard 20m frontages to offer mixed product, and greater opportunity, for buyers.

With a selection of home site frontages ranging from 15m to a generous 20m on both the waterfront and dry lots, purchasers have more variety in choosing the perfect block to suit their lifestyle and budget.

The Headlands Stage 2 features 34 superb waterfront lots ranging from 571sqm up to 874sqm.

Priced from just $430,000, the waterfront home sites are the only new-release waterfront opportunities available on the Sunshine Coast where residents can have their own pontoon which enables boating access to the expansive recreational waters of the Pumicestone Passage and rich fishing grounds offshore of Caloundra.

The Headlands is the gateway to Pelican Waters.  With tranquil melaleuca bushland providing a bird haven and natural buffer to the north, The Headlands offers a stunning outlook across expansive 100m-wide waterways to the iconic Glasshouse Mountains.

The most northerly precinct in Pelican Waters, The Headlands is within easy reach of the shopping, dining and business hub of central Caloundra, Golden Beach and the pristine Pumicestone Passage.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

Boronia Grove has been another success story for Pelican Waters, with two impressive spec homes selling within weeks of completion recently.

Only nine premium home sites ranging in size from 692 sqm to 750 sqm are still available from the last release. It is bordered to the south by beautiful Bells Creek which flows direct to the fishing and boating paradise of Pumicestone Passage and provides a natural barrier to further development, ensuring the peaceful amenity is protected for future generations.

“Priced from only $260,000 and with homesites up to 750 sqm, Boronia Grove represents outstanding value for families and couples who enjoy peaceful surroundings,’’  Mr Coleman said.

With generously sized, affordable home sites located within minutes to the golf club, Pelican Waters shopping centre, new town centre and school, set amongst leafy parks and waterways, Boronia Grove offers something for everybody.

The 810 ha Pelican Waters community includes the Greg Norman-designed golf course, Caloundra City Private School, Crowne Plaza international resort, waterfront tavern, shopping centre, bowls club, bike tracks, walkways, waterways and beaches.

Simon Hughes
General Manager
Complete Property Advertising

(07) 5437 5919
0438 462 111
simon@cpadvertising.com.au

.

Phishing is one of the biggest tactics used by cybercriminals to lure Internet users into divulging confidential information.

How good are you at spotting fraudulent websites?Are you at risk of being phished?  Think you know the difference between a legitimate and phished website?

Click here to take the Domain PhishQuiz.

But real estate classifieds veteran and former REA Group chief executive Simon Baker has dismissed the plan as “noise”.

According to Real Estate Industry of Australia president David Airey, “Project Rebellion” is being headed up by various real estate groups including the Professionals and Ray White in order [...]]]> A group of real estate agencies is preparing to limit the amount of data they provide advertising giant REA Group and its property site realestate.com.au in order to have more control over payment terms.

But real estate classifieds veteran and former REA Group chief executive Simon Baker has dismissed the plan as “noise”.

According to Real Estate Industry of Australia president David Airey, “Project Rebellion” is being headed up by various real estate groups including the Professionals and Ray White in order to reduce their costs for online listings.

“I think the agents are starting to feel like they’re giving away the farm. The information has been essentially enslaved by realestate.com.au and to a lesser extent Domain.com.au, but realestate.com.au has been the main one here,” Airey says.

“As a lot of the agents would say, they’ve enslaved the industry because you can’t do without them.”

Airey’s comments coincide with a report in The Australian Financial Review this morning which claims groups including LJ Hooker, Ray White, Raine & Home and Century 21 are preparing to discuss how they can set up alternatives to REA Group.

Airey says a meeting set to take place in the next few weeks will see companies decide on their next course of action.

While real estate agents have long said they are unhappy with the high costs associated with putting data online through REA Group, alternative ventures to combat realestate.com.au have lacked momentum. Now, Airey says, that may change.

“The franchised groups and a few others are looking at restraining the flow of data. Agents will probably start to retain their own data and then release it to the institutes.

“You do have real estate institutes running web portals, information on sales, and so on. The aim is to start controlling their own data, and let’s say this is little footsteps of returning control to industry portals.”

This has happened before, however. Real estate companies have previously attempted to combat REA Group, but former chief executive Simon Baker says it’s incredibly difficult to do so.

“I would say the industry for many years has complained about pricing – it’s all too much, in their mind. But it’s okay to spend more than on print. So you always get this noise, and so I think it’s just that – noise.”

“You have to do a number of things here. You have to set up a website with an equivalent number of listings, because if you have less listings people aren’t going to visit your website.”

Then, he says, the site needs to create awareness, and then convince users they need to go to the new site instead of REA. Traffic is a huge issue, he says.  “Consumers need a reason to go from looking at REA to looking at your site.”

“Good luck at getting all those into place. You also have to get agents to stop dealing with REA. But you have to see a co-ordinated effort to change anything.”

Airey, however, remains positive.

“Previously when this has occurred everyone thinks, “Oh, it won’t happen.” But the biggest issue for agents is that their costs have blown out, and for the slightest thing you can be charged a large amount of money. Agents want more control.”

Source: http://www.smartcompany.com.au/property/20110623-real-estate-agents-planning-rebellion-against-rea-industry-dominance.html

Click here to view our printable PDF brochure of our House & Land Packages at Pelican Waters

RP Data, headquartered in Brisbane, Australia, is the leading provider of residential and commercial property information, including real estate data, electronic property valuations and consumer [...]]]> CoreLogic (NYSE: CLGX), a leading provider of information, analytics and business services, announced today the completion of its previously announced acquisition of RP Data Limited (ASX: RPX) “RP Data” effective May 13, 2011, in Australia.  CoreLogic, which had previously held a 40-percent equity interest in RP Data, acquired all of the outstanding shares of the company.

RP Data, headquartered in Brisbane, Australia, is the leading provider of residential and commercial property information, including real estate data, electronic property valuations and consumer reports, throughout Australia and New Zealand.  RP Data serves more than 10,000 clients including a significant market penetration with real estate agents, appraisers and financial institutions.

“We are pleased to have closed the RP Data transaction on schedule and consistent with the terms previously announced,” said Anand Nallathambi, president and CEO of CoreLogic.  ”We look forward to the extension of CoreLogic products and intellectual property into the Australia and New Zealand markets and further business expansion into the Asia Pacific region.”

Macquarie Capital and Clayton Utz advised CoreLogic in the transaction.

O’Sullivan Partners and Allen & Overy advised RP Data in the transaction.

About CoreLogic

CoreLogic is a leading provider of consumer, financial and property information, analytics and services to business and government. The company combines public, contributory and proprietary data to develop predictive decision analytics and provide business services that bring dynamic insight and transparency to the markets it serves. CoreLogic has built the largest and most comprehensive U.S. real estate, mortgage application, fraud, and loan performance databases and is a recognized leading provider of mortgage and automotive credit reporting, property tax, valuation, flood determination, and geospatial analytics and services. More than one million users rely on CoreLogic to assess risk, support underwriting, investment and marketing decisions, prevent fraud, and improve business performance in their daily operations.  Formerly, the information solutions group of The First American Corporation, CoreLogic began trading under the ticker CLGX on the NYSE on June 2, 2010. The company, headquartered in Santa Ana, Calif., has more than 10,000 employees globally with 2010 revenues of $1.6 billion.

Source: http://www.sacbee.com/2011/05/12/3622809/corelogic-announces-completion.html

Pelican Waters has yesterday released new home sites in the much anticipated ‘Boronia Grove’ precinct just in time for Easter.

With 14  Boronia Grove blocks being offered to the market, the advice is to act quickly to secure this idyllic lifestyle opportunity within the world-class Pelican Waters residential community.

These premium home sites range in size from 660sqm to 915sqm and are bordered to [...]]]> The team at Complete Property Advertising has been developing two new campaigns on the Sunshine Coast for Pelican Waters, land releases Boronia Grove and The Headlands.

Pelican Waters has yesterday released new home sites in the much anticipated ‘Boronia Grove’ precinct just in time for Easter.

With 14  Boronia Grove blocks being offered to the market, the advice is to act quickly to secure this idyllic lifestyle opportunity within the world-class Pelican Waters residential community.

These premium home sites range in size from 660sqm to 915sqm and are bordered to the south by the pristine Bells Creek which flows directly into the fishing and boating paradise of Pumicestone Passage which provides a natural barrier to further development, ensuring the peaceful amenity is protected for future generations.

They are being offered at outstanding value, ranging from $260,000 to $295,000 with an average price of just $271,000.

ha

ha

Land Yourself Large Ocean-Access Waterfront Land for under $500k

A boutique precinct of generous waterfront home sites with deep water access to the Pumicestone Passage and the Pacific Ocean, for less than $500,000 each…

That’s the message from leading Sunshine Coast developer Pelican Waters whose latest release, The Headlands, offers the most affordable waterfront land of its kind on the Sunshine Coast.

Purchasers in The Headlands will be able to enjoy having their own private pontoon at their back door enabling boating access to the expansive recreational waters of the Pumicestone Passage and rich fishing grounds off Caloundra.

Pelican Waters has long been recognised for producing generous-sized land parcels for the Sunshine Coast market.  The remaining waterfront home sites range from 852sqm to 944sqm in size and are priced from only $493,000 to $499,000 .

Pelican Waters, located in the heart of Caloundra at the southern end of the Sunshine Coast, offers an unrivaled aquatic setting and first class community facilities for residents to live, work and play.

To enquire about Boronia Grove or The Headlands contact Pelican Waters on (07) 5492 3055 or check out the website: www.pelicanwaters.com

Have a look through our gallery of other recent projects. If you think your business could benefit from creating advertising campaigns such as these, then why not give us a call?

This is something that has far-reaching effects, not just within that market segment, but for the residential market as a whole.

There appears to be much confusion about the role first home buyers play in the market place. Some say they are vital, as they are at the base of the housing value pyramid, and when their presence drops, so do property values.

Others believe [...]]]> WE often read about first home buyers and their diminishing ability to access the residential property market.

This is something that has far-reaching effects, not just within that market segment, but for the residential market as a whole.

There appears to be much confusion about the role first home buyers play in the market place. Some say they are vital, as they are at the base of the housing value pyramid, and when their presence drops, so do property values.

Others believe their role is not crucial and that their impact on the property market is grossly overrated.

Our work leaves little doubt weaker first home buyer activity is impacting the overall market at present.

Market place 101

Around $220 billion is loaned to residential buyers across Australia each year, of which 15 per cent has been taken up by the first home buyer segment over the past decade, equating to about $30 billion per year.

But during the recent boost (2009), this rose to 24 per cent with the annual borrow close to $53 billion.

During 2009, there were 190,850 first home buyers across Australia but in 2010, this figure dropped dramatically to 96,200. Hence, we are now experiencing a market impacted by the absence of first home buyers.

As we have often reiterated, the first home buyer grant and its 2009 boost distorted the market cycle, bringing buyers forward and artificially inflating prices.

In response to the FHOB boost, those who would otherwise have bought later, perhaps in 2010 or 2011, were lured into what became a first home buyer frenzy during 2009.

As a result, prices surged that year – up 12 per cent. Indeed, over the past decade, when there have been periods of strong property value growth, these have been accompanied by above average volumes of first home buyers.

While the grant can mean the difference between buying and not buying, I do not advocate its re-introduction, as the FHOG caused more problems than it solved.

Market crash? In spite of the impact of weaker first home buyer activity on the overall market, this does not mean the market will crash, as some have suggested, rather that the sales chain is weak in the lower-to-middle priced segment, due to limited demand.

Prices too are weak and some falls are being recorded. Soft yes, crash no. It may take some time – years perhaps – before first home buyers can afford to buy in the numbers seen in the recent past.

There are opportunities here, especially for those who can help first timers accumulate a deposit.

Sadly, however, some of the innovations to date, such as money being lent at loan-to-value ratios close to 120 per cent, might cause considerable problems down the track.

Do you rent? We’d like to hear from you.

Source: http://www.couriermail.com.au/property/values-dip-as-first-home-buyers-lost/story-e6frequ6-1226029377101

The survey of 600 national advertisers and media executives, commissioned by media buying agency Starcom MediaVest, once again shows the internet is set to be the biggest beneficiary of budget increases, with search advertising to grow 23.6 per cent and display advertising to rise by 19.6 per cent.

Below-the-line advertising is set to grow 7.6 per cent, up from the [...]]]> ADVERTISERS have predicted the $12 billion advertising industry will grow by 6 per cent this calendar year in the annual Media Futures survey.

The survey of 600 national advertisers and media executives, commissioned by media buying agency Starcom MediaVest, once again shows the internet is set to be the biggest beneficiary of budget increases, with search advertising to grow 23.6 per cent and display advertising to rise by 19.6 per cent.

Below-the-line advertising is set to grow 7.6 per cent, up from the expected 5 per cent in last year’s survey.

The plethora of new free-to-air digital television channels is also finding favour with national advertisers, who have factored growth of 9.8 per cent into their budgets – almost double the 5.8 per cent predicted growth rate of free-to-air TV and the 5.3 per cent tipped for subscription TV.

Starcom MediaVest Group CEO John Sintras said the study showed advertisers had “embraced the new free-to-air digital channels”.

“Advertisers have also become more sophisticated in their use of the internet with not only online advertising continuing its trajectory as a favoured medium but also the greater use of search.”

Source: http://www.theaustralian.com.au/business/media/advertisers-tip-growth-of-6-per-cent/story-e6frg996-1226001446443

2.      Focus on one proposition Concentrate on transmitting one simple clear proposition. As Jay Lipe, president of Emerge Marketing in Minneapolis, says “The more focused the message, the more impact.”

3.      Include a picture caption if you have a picture Research shows that people who look at pictures [...]]]> 1.      Use a simple layout
Don’t overcomplicate the advert – if it looks cluttered people won’t even attempt to understand what it’s about, they’ll simply turn over the page. Use one picture or image as opposed to many.

2.      Focus on one proposition
Concentrate on transmitting one simple clear proposition. As Jay Lipe, president of Emerge Marketing in Minneapolis, says “The more focused the message, the more impact.”

3.      Include a picture caption if you have a picture
Research shows that people who look at pictures also read the picture caption if it’s there, so make sure you include one.

4.      Long copy can be used
There’s no harm in using long copy to explain your product or service in more detail. Just make sure that the ad doesn’t look cluttered or complicated.

5.      Stress the Positive Benefits
This is a golden rule of advertising – stress benefits not features. If you’re advertising a skin care product don’t say that it ‘reduces wrinkles’. Instead use the phrase ‘look 10 years younger’.

6.      Long headlines can be effective
Interestingly research actually shows that long headlines result in higher sales than shorter headlines.

7.      Use photographs instead of artwork drawings
Photographs can be likened to the real world and as a result they facilitate recall better than artwork – research suggests by as much as 26%.

8.      Check the advertisement in print format
This is vital. Readers won’t see your ad in high definition quality on a desktop. Therefore check to see what it looks like in print format being going ahead… it’s amazing how previously easy to read text can become unclear.

9.      Use colour if possible
Without colour your ad will not only be noticed less but people will also perceive it as being bland before even reading it.

10. Use the same format and layout again and again
Continuously changing the colours and format of your ads doesn’t help recognition rates. Think of Norwich Union – most people can recognise an advert is about them before even reading the text.

11. Track the response
This is another golden rule of advertising. Without tracking your advertising you’ll have no idea whether it was a success and whether you should repeat that form of advertising again.  

12. Get the Advert Position Right
Always have your adverts placed on the right hand page. It will be more expensive but the number of extra people that will see your advert makes it worthwhile.

Source: http://www.marketingminefield.co.uk/traditional-marketing/print-advertising/tips.html